LEARN THE ESSENTIAL CONCEPTS OF LONG-TERM COMMUNITY SUCCESS. BUILD DETAILED COMMUNITY STRATEGIES. SCALE YOUR COMMUNITY. DELIVER DEMONSTRABLE ROI. RECRUIT AND GROW YOUR COMMUNITY TEAM.

This six-week module delivers advanced, proven methodology for future-proofing your existing online communities and maintaining levels of member engagement as well as the strategy for directing a team of effective community managers.

Whether you are challenged with maintaining the momentum of your members or controlling a thriving community, seeking to monetize your community or maximize the return on investment, this course will arm you with the theory and expertise to deliver on those objectives.

This course is designed for high-level strategists responsible for a team of community managers within an organization or a running established communities for multiple clients.

 

Week 1: Strategy

• Basics of online community strategy
• Proven successful strategies for community development
• Establishing and communicating a community strategy
• Long-term community objectives

Week 2: Measurement and ROI

• Essential community metrics
• Gathering data (quantitative and qualitative)
• Analyzing data to establish clear targets
• ROI success and failure

Week 3: Business integration

• Integrating the community within the organization.
• Engaging stakeholders in community ROI
• Introducing community systems amongst employees

Week 4: Building a community team

• Training online community specialists
• Recruiting community managers
• Identifying when to hire more community managers
• Isolating roles and job descriptions

Week 5: Scaling communities

• When to begin scaling processes
• Social scaling processes
• Technological scaling processes
• Organizational scaling processes

Week 6: Social sciences

• Sense of community index
• Community lifecycle
• Membership life cycle
• The Dunbar Number and its uses
• Overcoming participation inequality